Case Study

Enabling next day deliveries to Tier 2 & 3 locations for wakefit

Client: Wakefit

Industry: Mattress & Sleep Products

Service: B2B Movement

"Partnering with ONDL has greatly improved our delivery speeds at Wakefit. Their reliable service and proactive communication have enabled faster order fulfillment and enhanced customer satisfaction. Achieving next-day delivery in most cases, they continuously work to keep shipments moving and reduce idle time, significantly boosting our logistics efficiency"

- Wakefit Supply Chain Team

Problem Statement

Wakefit relied solely on traditional logistics providers with integration capabilities. However, these providers lacked the speed and agility needed for Tier 2 & 3 locations. While Wakefit considered integrating regional/alternate carriers, the offline processes and fragmented service landscape made it unviable.

1. 4- 5 day TAT for Tier 2 & 3 cities
2. 5 – 8 day TAT for far-reach locations (1200+ km)
3. Limited flexibility to optimize routes
4. High cost for faster delivery options
5. Inability to tap into untapped regional capacities

Solution Provided by ONDL

ONDL introduced Wakefit to its tech-powered open logistics network, enabling access to previously inaccessible regional carriers who are operating cargo via bus and rail cargo.

1. Digital onboarding of regional carriers via ONDL partner tech
2. Access to high-frequency passenger bus and rail networks
3. Real-time visibility and coordination across multi-modal legs
4. Flexibility in routing and speed even for smaller loads

The Results

1. TAT dropped from 4- 5 days to 1–2 days for Tier 2 & 3 cities
2. Far-reach zone deliveries cut from 5 - 8 days to 3-4 days
3. Reduced dependence on national express networks
4. Lowered logistics costs without compromising on speed
5. Improved dealer experience with faster restocking and lesser inventory holding

Conclusion

At ONDL, we don’t just deliver packages — we deliver performance. Whether you’re a retail startup or an enterprise, our logistics solutions are designed to scale with you. Ready to optimize your supply chain?